Kubuqi Qixing Lake Desert Hotel
Elion Web Farm
Industrial Layout
Elion strategy:
Through the investment in the Chinese Football Association Super League, Elion aims for the football+ model to drive the development of a world class football culture town. We endeavor to cover all aspects of football, meet the needs of consumers of different age groups, form a football industry cluster and chain, in a bid to build an innovation platform for the integration of urban development and football development, as well as the most comprehensive youth football training base. Furthermore, we endeavor to extend the football consumption industrial chain through combining ecological characteristics and cultural customs based on the fans economy and develop a dynamic “world football cultural tourism site.”
Industry implementation：
Introduction of football IP: extend the football consumption industrial chain based on the fans economy.
With Elion CSL team as the cultural bond, we endeavor to improve the competitiveness of the Eco-sports town by building an industry cluster.
Football+ education: Based on the core functions as football school and training camp, the sports town adopts the model of combination of liberal arts and football as the specialty, connecting basic education to higher education. The football training courses for teenagers follow those of the world’s top football clubs.
Football + cultural innovation: With football SOHO community and cultural innovation fair as the core ideas, together with football cultural derivatives, club cultural innovation derivatives and celebrity derivative products three developing modules. It not only creates huge economic value, but also enables the cultural innovations to serve as the creative, cultural and interesting carrier for diverse promotion of football, thus facilitating the benign interaction of football and cultural innovation, and in turn the derivatives of football cultural industry can enter the mainstream sports market.
Football + cultural tourism: Centering on the development of football culture, the town integrates football leisure community, film club, health center, supermarket and themed hotel, so as to achieve the coordinated development of tourism with football and health industry, forming a new market of football culture experience and consumption.
Football + entertainment: To achieve integrated development of football and entertainment through the introduction of football culture IP resources at home and aboard, including e-sports, football film, TV dramas and variety shows. In this way, football can be exposed to the public in a comprehensive way, cultivating interests among the people so that more and more people will devote themselves to the sport.
Support from outdoor sports industry: “Mass sports +extremity sports” for developing the consumption of sports industry:
Mass sports offering playing fields to build regional comprehensive sports base; offering equipment leasing services to build professional sports base; developing sports consulting industry so that the sports fans can pay for their fitness and training.
Extremity sports: Based on the local landform and standards of foreign sports venues, we design the extremity sports. With the introduction of extremity sports facilities that meet international standards and through hosting international events, we aim to build the town into a world renowned venue for extremity sports fans.
Ecological Restoration
